So, if this works, you should be seeing a banner I designed for David Peak. If the next part works, you should be able to embed it into your blog? We'll see.
<a href="http://www.leucrotapress.com/Rocketsglare.html"><img class="centered" src="http://lh6.ggpht.com/_jO_EAym6c5M/S7jbkk5DJNI/AAAAAAAAAF0/2aDMzXsLVzU/redglarebanner.gif" /></a>
How this all started is, I was thinking about marketing. What goes into successful advertising? I figure there are a couple essential steps. The first step is to obviously promote the product. This is done with things like banner ads. Other tactics: graffiti (chalk or otherwise), email or text message campaigns, and contests put up by the publisher or author. Really it's about creating familiarity between the consumer and the...consumed? To do this, you want something, a similarity between all of it. I chose to keep the Red. Also the cover art. Now do this with another medium and another and repeat and repeat and repeat until people get curious enough to see what all the hoopla is about.
The next step would be to get people pumped about about the author. Products have logos, but what about people? Symbols. Freud had his cigar. Michael Jordan has the dunk silhouette. For David (unless he's changed drastically since moving to New York) there are two things.
That's right, a beard and a sweater. (By the way, part of me thought that Beard and Sweater Books would be a pretty sweet name for a micro press but this is cool too.) As much as it sucks to say, diluting a person to a handful of features makes them memorable. Drew Carey has his glasses and David has his sweaters. And a beard of the gods. You boil the person down until the person becomes the product and the product is just a companion you buy to get more of the person. I'm pretty sure once you turn the person into the product, that's when you start making butt loads of money. Then you release a jacket or a shirt that just has the above image (from here on out to be known as Peak by PeakTM) repeated like a god damn Louis Vitton bag.
Seriously though, Peak by PeakTM aside, pay attention to this guy. He kicks ass.
6 comments:
That's nice you are helping out David so much. Why don't you make a banner for Inkshed?
it's on the way.
this is the best blog post ever.
btw, i had to throw that sweater away because i was starting to look homeless and i got a bunch of mustard on the sleeve.
thanks much, homey
This is awesome!
very cool
(captcha: ressin)
David- i hope you find yourself a new striped sweater in the fall. until then, put on you finest pig destroyer tee.
Ben and Chet- thanks for rockin' the banner.
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